# Launch assets and App Store screenshots

> The launch kit and App Store screenshot sets ShowTake exports from one take, every size with its source, and what to upload where.

Source: https://showtake.app/docs/launch-assets

One take gives you more than videos. ShowTake picks the take's key moments (the settled end of each step, or moments the agent marks) and writes screenshots and launch images from them, at the exact pixels each platform asks for. Every file is read back after export: pixel size, PNG or JPEG, no alpha channel, sRGB and the platform's file-size limit. Stills are a Pro feature.

## Ask your agent

- "Make the App Store screenshots" → `screenshot` with `bundle: "app_store"`: the required set for the take's platform. Add `style: "marketing"` for a background, a headline per shot (your step captions) and a device frame; `all_sizes: true` for every other accepted size.
- "Make a launch kit for Product Hunt" → `export` with `bundle: "launch"`: one folder, `exports/launch-kit/`, with every file below and a `README.md` that says which file goes in which field.
- One size only → `screenshot` with `preset`, for example `og_image` or `producthunt_gallery`.

## Image sizes

| Group | Slot | Size | Limits | Preset |
| --- | --- | --- | --- | --- |
| App Store | iPhone 6.3" (Dynamic Island, medium) (required) | 1206×2622 (also 1179×2556) | 1-10 per language, PNG or JPEG, no alpha | `appstore_screenshot_iphone_63` |
| App Store | iPhone 6.9" (Dynamic Island, large) | 1320×2868 (also 1290×2796, 1260×2736) | 1-10 per language | `appstore_screenshot_iphone_69` |
| App Store | iPhone 6.5" (Face ID, large) | 1284×2778 (also 1242×2688) | 1-10 per language | `appstore_screenshot_iphone_65` |
| App Store | iPhone Duo, outer and inner display | 1398×2034 (also inner 2007×2853) | Required from April 2027 for apps built with the iOS 27.1 SDK | `appstore_screenshot_iphone_duo_outer` |
| App Store | iPad 13" (required) | 2064×2752 (also 2048×2732) | Required when the app runs on iPad | `appstore_screenshot_ipad_13` |
| App Store | Mac (16:10) (required) | 2880×1800 (also 2560×1600, 1440×900, 1280×800) | Required for Mac apps; landscape only | `appstore_screenshot_mac` |
| Launch sites | Product Hunt gallery | 1270×760 | At least 1 image, 3 or more suggested | `producthunt_gallery` |
| Launch sites | Product Hunt thumbnail (app icon) | 240×240 | JPG, PNG or GIF, up to 2 MB | `producthunt_thumbnail` |
| Launch sites | BetaList screenshot | 1600×1200 | Up to 5, about 4:3, 3 MB each | `betalist_screenshot` |
| Launch sites | Link preview (Open Graph) | 1200×630 | 1.91:1, under 5 MB for LinkedIn, 8 MB for Facebook | `og_image` |
| Social | X image post | 1600×900 | Up to 4 per post, 5 MB each | `x_card` |
| Social | LinkedIn image | 1200×627 | 1.91:1, up to 5 MB | `linkedin_card` |
| Social | Square post | 1080×1080 | 1:1 | `square_card` |

App Store screenshots can be plain captures or marketing images: Apple's Guideline 2.3.3 allows text and image overlays on screenshots as long as they show the app in use. App Previews are different: Guideline 2.3.4 asks for screen captures of the app, so ShowTake never frames them.

## Where each file goes

| Platform | Asks for | ShowTake writes | Source |
| --- | --- | --- | --- |
| Product Hunt | 240×240 thumbnail (2 MB), 1270×760 gallery images, video by link | Thumbnail from your app icon, one gallery image per step, a 1080p video to post on YouTube | [source](https://help.producthunt.com/en/articles/17834537-4-build-your-product-page) |
| Hacker News | No media: a link to something people can try | The 1200×630 link preview your page shows when the link is shared | [source](https://news.ycombinator.com/showhn.html) |
| App Store | iPhone 6.3" (1206×2622) required, iPad 13" for iPad apps, Mac 16:10; up to 10 each | Every accepted size, raw or with headline and frame, plus the App Preview | [source](https://developer.apple.com/help/app-store-connect/reference/screenshot-specifications) |
| BetaList | Square icon, up to 5 screenshots about 4:3 under 3 MB, YouTube link | 1600×1200 screenshots under 3 MB, the same YouTube video | [source](https://betalist.com/help/submitting) |
| Peerlist, Uneed, DevHunt | Cover images and a video link; no published sizes | The gallery images and the YouTube video | [source](https://help.peerlist.io/individual/launchpad/guidelines-faqs) |
| X | Images up to 5 MB (4 per post), video up to 140 s on free accounts | 1600×900 image cards, 16:9, 1:1 and 9:16 videos under 140 s | [source](https://help.x.com/en/using-x/x-videos) |
| LinkedIn | 1200×627 link image (5 MB), video 3 s to 15 min | 1200×627 card, 16:9 and 1:1 videos | [source](https://www.linkedin.com/help/linkedin/answer/46687) |
| TikTok, Reels, Shorts | Vertical video; Shorts up to 3 minutes | 1080×1920 with captions clear of the app buttons | [source](https://support.google.com/youtube/answer/15424877) |

## Videos in the launch kit

| File | Size | Use |
| --- | --- | --- |
| `youtube_16x9` | 1920×1080, 60 fps, up to 10 min | Upload to YouTube, paste the link in Product Hunt, BetaList, DevHunt or Peerlist |
| `x_16x9` | 1920×1080, up to 140 s | X post video |
| `tiktok_9x16` | 1080×1920 | TikTok, Instagram Reels, YouTube Shorts; captions stay clear of the app buttons |
| `linkedin_16x9` | 1920×1080, 30 fps | LinkedIn post video |

## Notes

- The Product Hunt thumbnail is your app icon. ShowTake reads it from the app it built; if the app has none, the agent passes `icon` with a PNG.
- Hacker News takes no images: your Show HN post is a link, and the link preview (`og_image`) is what people see when it is shared elsewhere.
- Peerlist, Uneed, DevHunt, Fazier and Microlaunch publish no exact image sizes; the Product Hunt gallery images work there.
- Sizes are re-checked against each platform's own pages; full list with sources: [video and image sizes](https://showtake.app/tools/video-sizes).