How to make a launch video with Claude Code

Claude Code already knows your app's code. With ShowTake's MCP server it can also run the app, film a demo and export it for X, TikTok or the App Store. This guide takes about ten minutes the first time.

1. Install ShowTake and connect Claude Code

Download ShowTake (or brew install --cask orchestero/tap/showtake), then add the MCP server once:

claude mcp add --scope user showtake -- "/Applications/ShowTake.app/Contents/MacOS/showtake-mcp"

For iOS apps you also need Xcode with an iOS Simulator runtime; everything else is built into ShowTake.

2. Ask for the video

Start Claude Code in your app's repo and say what the video should show:

Make a 25-second launch video of the app: create a note, add a photo,
and share it. Captions in plain words. Save it as a replayable flow.

Claude Code will:

1. list the schemes and simulators (list_targets),
2. build the app and prepare a clean simulator at 9:41 (prepare_ios, a few minutes the first time),
3. explore the screens it needs without recording,
4. plan six to eight steps with a caption each, launch the app fresh and film them (start_take … end_take),
5. retake on its own if the take was not clean,
6. save the flow (save_flow).

3. Export the cuts

Render it with the indigo background and export X 16:9, 9:16 and the App Preview.

Exports land in ~/Movies/ShowTake/<project>/exports/. Pro removes the watermark and adds the App Store and vertical presets; the free version exports X 16:9 at 1080p.

4. Post it

A launch post works best with one short video that shows the app doing its main job, no intro card. Post the 16:9 cut on X, the 9:16 cut on TikTok, Reels and Shorts, and upload the App Preview to App Store Connect.

5. Re-shoot for every release

When the UI changes or you add a language:

Replay the flow launch-video in en_US, de_DE and ja_JP.

No agent tokens are used for replays; each step is checked against the original take.

Tips

• Give Claude Code a demo mode so the app opens signed in with realistic data.
• Add .accessibilityIdentifier to key buttons; takes and replays get more reliable.
• Prefer one feature per video. Two features make two videos.